The shake-up at the top sees the former chief financial officer take on the top job after joining AWG only last year. AWG’s chief commercial officer Justin Mahoney has also departed.
Dipak Jogia, chair of AWG and managing partner at investors Highmore Group, said: “Joe has made a transformative impact on the business with his disciplined approach and his ability to execute on strategic initiatives. We have been incredibly impressed with his strong leadership skills, and confident in his ability to guide the company through its next phase of growth.”
Hyland added: “I’m honoured to lead Attraction World Group at such an exciting time. Our team is passionate about connecting people to unforgettable experiences, and we’re committed to delivering even greater value to our partners and customers around the world.”
Nicholls left after nearly six years with the business along with Mahoney. AWG said Hyland and Isabel Beckermann, chief operating officer, would “lead AWG into its next phase of growth”.
Nicholls did not detail his plans, but in a statement said: “For now, I’m taking some time to welcome our new baby and focus on my growing family before diving into the next challenge.”
Mahoney also did not disclose his reasons for leaving but added: “I’m excited to explore new opportunities where I can continue to drive commercial growth, innovation and transformation.”
Nicholls led AWG through the pandemic. “The last six years have been both a personal and professional test, but my values have kept me focused and I leave proud of the business and the people who continue to shape it," he added.
"The experiences industry is, for the first time, becoming a central part of the customer journey and it’s an incredibly exciting time. I’m confident the cornerstones are now in place for AWG to continue evolving and scaling globally.”
Mahoney is credited with widening AWG’s distribution partnerships. “It’s been a fantastic journey, and I’m proud of the impact we’ve made, from redefining our product offering to strengthening key partner relationships," he said. "AWG is positioned for long-term success, and I’m grateful to have contributed to that momentum.”
