The company’s three brands, Attraction World, FloridaTix and AttractionTix will now fall under the new Attraction World Group brand and be backed by upgraded technology.

Group chief executive Olly Nicholls said he aimed to reveal another new brand “in time for Easter 2022”.

The redesign follows new partnerships agreed with Holiday Extras and Thomas Cook and the recent acquisition of Open Pass into the Ten Oceans group, which acquired Attraction World in June 2021.

Chief operating officer Justin Mahoney said: “It’s important that we incorporate all three of our fantastic brands under a group umbrella to represent the growth and the future of the business. 

“The rebrand and the impending launch of the new tech stack really represents our ambitions and reflects how the business has evolved in recent times.” 

Attraction World Group boasts more than eight million customers, with AttractionTix, the theme park specialist, providing in excess of 450,000 and FloridaTix more than 250,000.