With more than 20 years’ experience in strategic branding, marketing and media for companies such as News Corp, Fairfax Media, Canon and Leo Burnett, Peacock-Gower will lead the company’s marketing operations worldwide.

Chief executive Monique Ponfoort said Peacock-Gower was a "top talent", and will be a "passionate and meaningful" addition to Aurora’s executive team.

"Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand," she added.

Peacock-Gower said the appointment was an "incredible opportunity" to innovate with new content and "transformative" experiences.

"There is no better opportunity both professionally and personally, especially given the timing, as we accelerate meaningful changes in our ongoing care for the planet programmes," she added.