On the Beach Group said on Friday (25 February) total B2B sales for its trade-facing brands, Classic Collection Holidays and Classic Package Holidays, in the year to date are up 35% on where they were in its 2019 full-year.
This uptick in sales, the OTA said in a trading update ahead of its AGM on Friday, came despite reduced B2B footfall in December 2021 and January 2022 owing to the emergence of the Omicron variant of Covid-19.
The group acquired Classic in August 2018 and launched a trade-only online package operation to allow agents to quickly and easily book a wide range of mainstream beach holiday product.
