Wilson, who is set to start her new role on 1 March, is currently business development manager for Fred Olsen Travel where she leads the Fred Cruise and Travel Norwich Airport brands.

Prior to joining Fred Olsen Travel, she spent seven years at CMV where she held various positions including national sales manager within the trade sales team.
 
Wilson, who will report into Steve Williams, managing director of Fred Holidays, will lead the Fred Discover team to create pre-packaged tours to worldwide destinations and deliver sales through trade distribution channels.  

Wilson and her team will also work closely with trade partners on various collaborative marketing initiatives, whilst also offering support with training, promotion and staff incentives.

Commenting on her appointment, Wilson said she was "thrilled" to join the team at "such an exciting time".

"I look forward to supporting our trade partners in maximizing on the pent up demand and desire for travel to bucket list itineraries that we are currently seeing," she added.
 
Williams said Laura’s experience of working with the trade and successfully delivering sales growth made the move a "straightforward appointment".

"I am looking forward to working with Laura to develop trade awareness and sales for our exciting new Discover programme," he added.