The miniple, which has nine stores in Kent and Sussex, has followed up the launch of its Haywards Heath branch earlier this year with a new shop in the Lincolnshire market town of Grantham.

Baldwins plans to open a further five stories over the next year-and-a-half "across new regions not covered by existing stores", as well as launch a homeworking division.

Managing director Nick Marks told TTG in September that Baldwins’ focus would be "nationwide". He added Baldwins was "thrilled" to be expanding the business’s footprint with another new branch, hot on the heels of Haywards Heath.

Experienced travel professionals looking for a new opportunity in the area are invited to join the team in Grantham, as well as any "sales-driven individuals passionate about exploring the world" keen to try their hand at retail travel sales.

Chief commercial officer Dan Shaw added: “Throughout 2024 and beyond, we have enormous plans for the Baldwins travel brand, and we look forward to welcoming a new team across our physical stores, along with our soon-to-be-launched homeworking division.”