Spain’s Balearic Islands “need to go much further” with its sustainable tourism goals, the region’s tourism minister has admitted, despite an uptick in shoulder season visitors last winter.
The Balearics are keen to improve the tourist experience by spreading visitation more throughout the year (Credit: iStock)
International visitor numbers increased by between 12% and 19% from November 2023 to March 2024, which encouraged the Balearics government to push harder to achieve its tourism targets.
The region, like the rest of Spain, wants to diversify its tourism sector, such as by encouraging visitors to trade traditional "fly-and-flop" holidays for cultural breaks and activities, and pushing for people to stay for longer.
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