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Barrhead to launch US-focused division and continue high street expansion

High street
Ilaria Grasso Macola
4 October 2023

Barrhead Travel will launch a new US-focused sales division next year as part of its ongoing expansion, which will see the brand grow its footprint on the UK high street further, the agency’s sales and marketing chief has said.

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Barrhead's new US-focused team will launch next year (Image credit: Leonhard_Niederwimmer/Pixabay)

Speaking at Barrhead’s first overseas conference in Majorca on Wednesday (4 October), Nicki Tempest-Mitchell said: "Partnerships with tourist boards, individual states, operators, hotel groups and cruise lines have helped us lay the crucial foundation for a successful [US division] launch.

"It’s time to build on that momentum and work to introduce more UK holidaymakers to even more of the US."