Barrhead to launch US-focused division and continue high street expansion
Ilaria Grasso MacolaBarrhead Travel will launch a new US-focused sales division next year as part of its ongoing expansion, which will see the brand grow its footprint on the UK high street further, the agency’s sales and marketing chief has said.
Speaking at Barrhead’s first overseas conference in Majorca on Wednesday (4 October), Nicki Tempest-Mitchell said: "Partnerships with tourist boards, individual states, operators, hotel groups and cruise lines have helped us lay the crucial foundation for a successful [US division] launch.
"It’s time to build on that momentum and work to introduce more UK holidaymakers to even more of the US."
The announcement comes after Barrhead delivered a 26% increase in performance compared to pre-pandemic levels. As part of its expansion, Barrhead earlier this year lifted the lid on its touring and adventure division, which has more than doubled in size (+102%) over the past year
To continue reading this article you must be logged in.
Not registered? Sign up for free and get unlimited access to ttgmedia.com
Ilaria Grasso Macola
Sign up for weekday travel news and analysis straight to your inbox
Recommended For You
Latest travel jobs
Assistant Manager - Belfast
Assistant Manager - Birkenhead & Liverpool
Store Manager - Cameron Toll
Competitions
TTG Luxury Journey
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
