Gary Bates joins Beachcomber Tours after 12 years at Thomas Cook, most recently as commercial account manager.
Prior to that he spent six years at Worldchoice.
Sarah Archer, UK sales manager for Beachcomber Tours, said: “We are delighted that someone of Gary’s calibre and experience has chosen to join our team and we’re sure that our agent partners in central England and Wales will benefit enormously from his expertise and knowledge.”
Bates will join the company on January 6.