According to Thomas Cook, summer 2017 has been "far from simple" with many factors playing on holidaymakers’ minds when deciding where to go.
With the pound being weak and "likely to stay volatile for the next 12 months at least" and security fears continuing to affect certain destinations such as Egypt and Tunisia, tourists are choosing to go long-haul instead.
Despite some fearing a ’Trump slump’, bookings to the US are "good", claims Thomas Cook and even compared to a particularly strong 2016, it is currently the fourth most popular destination with bookings up by 10% for 2017.