Royal Caribbean, Celebrity Cruises and Virgin Atlantic have joined forces to launch the Destination Unknown challenge, which will see 10 agents from the UK and Ireland race around the globe hunting for clues.
Launching in March, the incentive will feature as its grand prize a potentially transformational £100,000 prize pot comprising marketing, sales and commercial support.
The winning agent will also secure a holiday featuring stays on both a Royal Caribbean and Celebrity Cruises ship, as well as flights with Virgin Atlantic.
