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Jet2 trade chiefs: ‘We know package holidays are here to stay’

Operators
James Chapple
17 January 2025

They run the trade operation at the UK’s largest tour operator, so what have Jet2holidays’ Alan Cross and Lloyd Cross got in store for agents in 2025? James Chapple reports.

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Lloyd Cross and Alan Cross will both be speaking at Jet2holidays' first Non-Retail Summit

Christmas may be over for another year, but Jet2holidays’ trade chiefs are already well aware of what agents want in their stockings for 2025.

“Long-haul, long-haul, long-haul,” says Jet2 general manager trade Lloyd Cross, with a smile. “And ski packages – they’re the two big requests.”

So what do Jet2’s trade chiefs want in return from agents?

Director of travel agent relationships Alan Cross says agents should lean on the strength of the Jet2holidays brand and trust in its trade team to help them build their businesses to new heights.