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Jet2 claims generational leap with new AI-powered search for agents

Technology
James Chapple
29 November 2024

Jet2holidays has rolled out a new AI-powered search tool to agents, one it claims could be the biggest shake-up of search for 20 years.

Biggest search shake-up for 20 years

Jet2's director of digital James Malyon outlined the new functionality to agents (Credit: Jet2holidays)

AI conversational search went live on the airline and operator’s trade website as director of digital James Malyon presented it to agents at the Jet2holidays conference in Paphos on Thursday (28 November).

Agents will be the first to get to grips with the new functionality, the aim of which Malyon said was to vastly improve the likelihood of them finding the right property for their clients first time, every time.

Malyon told TTG Jet2’s AI conversational search would learn from agents’ usage; he admitted it wouldn’t be perfect in the first instance, but urged agents to get stuck in and put it to the test.