Addressing agents at the Jet2holidays conference in Paphos on the eve of Black Friday (29 November), English said Black Friday was driving millions of new travel search queries every year.
"Last year, we saw a 57% increase [in searches] on the year before," English revealed, which follows a 51% year-on-year increase in 2022.
English said the spike was likely to be even bigger this year. "I’ll really be interested to look back on the data we have now next week when I can see what actually comes in for Black Friday.
