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Jet2holidays to help homeworkers expand onto the high street during peaks

Operators
James Chapple
27 November 2024

Jet2holidays has pledged to support agents – particularly homeworkers – in scaling up their presence on the high street in time for peaks, or even making the jump into retail for the first time.

Home sweet (high street) home

Jet2 general manager trade sales Lloyd Cross unveiled the initiative at the 2024 Jet2holidays conference (Credit: Jet2holidays)

General manager Lloyd Cross, speaking at the Jet2holidays conference in Paphos this week, said the operator’s peaks campaign, which will launch on 19 December, will feature a new Scale up your Street initiative.

"We’re offering you the chance to expand your shop network with Scale up your Street, whether you’re a homeworker looking to open on the high street or a retailer looking to expand," said Cross.

Agents will be able to pitch for marketing funds to brand up new or existing shops, said Cross.