Nelson founded Admiral Travel, a member of the Hays Travel Independence Group, in Altrincham 24 years ago, and has gone on to expand it to five shops across Cheshire and Cumbria – the latest being in the market town of Wilmslow.
"We have brochures on the shelves for UK coach operators as well as brochures for high-end holidays too,” he said.
The new branch opened a week ahead of schedule last week on so-called Sunshine Saturday, and Nelson said it was well received by residents excited to have a mainstream travel retailer back in the town.