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New Admiral Travel branch to be ‘everything to everybody’

High street
Ilaria Grasso Macola
17 January 2025

Admiral Travel owner Andrew Nelson has told TTG the agency’s new branch, its fifth, won’t focus on a specific type of customer or client, and will aim instead to be "everything to everybody”.

Admiral Travel's newest branch, its fifth, is in the Cheshire town of Wilmslow (Credit: Admiral Travel / Facebook)

Nelson founded Admiral Travel, a member of the Hays Travel Independence Group, in Altrincham 24 years ago, and has gone on to expand it to five shops across Cheshire and Cumbria – the latest being in the market town of Wilmslow.

"We have brochures on the shelves for UK coach operators as well as brochures for high-end holidays too,” he said.

The new branch opened a week ahead of schedule last week on so-called Sunshine Saturday, and Nelson said it was well received by residents excited to have a mainstream travel retailer back in the town.