The 30-year-old villa specialist will join brands such as Kuoni, Carrier, CV Villas, Kirker, Jules Verne and Journey Latin America within the Der Touristik UK group.
Owner Julie Blake, daughter of Solmar’s founders John and Maria Tayler, will remain in her position as managing director of the brand, reporting into Der Touristik UK chief executive Francis Torrilla.
Torrilla pledged to protect Solmar’s values, which he said had made it “so successful”, as well as invest in the specialist “with the ambition to grow it into the largest villa operator out of the UK”.
