British Airways celebrates centenary with 100 kind acts

“Travel has long since had a sense of magic and awe about it and in a year when we’ve been celebrating our centenary it’s been a pleasure to deliver these 100 acts of kindness – in fact, we enjoyed it so much we ended up delivering well over 100 of them," said Carolina Martinoli, British Airways’ director of brand and customer experience.

“It’s our customers who’ve travelled with us over our last century that have made us the airline we are today and will make us the organisation we’ll be in the future so we’ve absolutely loved playing our part in making these wonderful memories.”

It is also part of the airline’s #BAMAGIC campaign, which was launched in 2017 to treat customers.