The “BA Better World” initiative launched on Tuesday (7 September) as the airline announced a partnership with BP to source sustainable aviation fuel (SAF) for all of its flights between London, Glasgow and Edinburgh during the UK COP26 conference in November.
It will reportedly provide a lifecycle carbon reduction of up to 80% compared with the traditional jet fuel it replaces.
The airline is also inviting customers to purchase sustainable aviation fuel to reduce their carbon footprint via its not-for-profit organisation Pure Leapfrog.