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British Airways names Emma Raducanu as brand ambassador

Air
Will Payne
21 December 2021

British Airways has named tennis ace Emma Raducanu as its latest global brand ambassador.

The news follows Raducanu's triumph at the US Open in September 2021

The airline will support the athlete as she represents the nation globally, by flying her to tournaments and training around the world, including next year’s French and US Opens and the Masters’ events in California and Rome.

The news follows Raducanu’s triumph at the US Open in September 2021, where she became the first British woman to win a Grand Slam title since 1977.

Tom Stevens, British Airways’ director of brand and customer experience, said: "As we look ahead to the world opening up again, we’re excited to be supporting the very best of British talent, Emma Raducanu.

"We couldn’t have been prouder as a nation than when Emma won the US Open."