More than three-quarters of Brits are more likely to consider an eco-friendly holiday now than they were a decade ago, new research shows.
One in four Brits polled said they were more open to a flight-free holiday (Credit: Matterhorn Gornergrat Railway)
The survey of 2,077 holidaymakers also revealed that nearly a quarter of respondents (24%) were more open to a flight-free holiday or travelling by rail (23%) compared to a decade ago.
While this trend was popular across different age groups, older travellers were more inclined to consider these options than younger holidaymakers.
Specifically, 24% and 27% of those over 65 were inclined to take a free-flight holiday or travel by rail, respectively, compared to 20% and 19% of those under 25.
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