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Brits ready to 'trade up' to five-star 'affordable luxury' in cheaper destinations

Hotels
Ilaria Grasso Macola
9 January 2025

Four in five Brits would be willing to swap their three-star holidays to Europe’s established holiday hotspots and trade up for five-star low-cost luxury breaks to cheaper destinations like Egypt, Tunisia and Turkey, new research from easyJet has revealed, with Brits’ pursuit of value poised to continue in 2025.

Antalya, Turkey, holiday, easyJet holidays

Brits are looking for low-cost luxury destinations such as Turkey (pictured: Alanya), according to easyJet holidays (Credit: Nihat Sinan Erul/Unsplash)

EasyJet holidays’ survey of 2,000 British holidaymakers found that despite the ongoing tough economic picture, holidays continue to be considered an essential spending priority, with a third of respondents stating they plan to go on more trips this year than they did last year.

According to the data, Brits will take an average of three holidays this year, visiting at least two countries and spending around £3,000 on their main getaway. However, they are also keen to get the best possible deal, with some planning their trips up to 18 months in advance to secure the best prices. More than half said they would look to travel all-inclusive.