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Bulgaria's Sunny Beach reclaims crown as Europe's best-value family destination

Destinations
Sasha Wiltshire
22 July 2024

Bulgaria’s Sunny Beach has once again been named the best-value destination for families, reclaiming its crown from Marmaris – despite a nearly 10% year-on-year increase in prices.

Bulgaria's Sunny Beach is back on top spot as Europe's best-value family destination (Credit: iStock)

At just over £110 for 10 typical holiday essentials or costs, including lunch and evening meals, snacks, drinks, sunscreen and insect repellent, Sunny Beach topped the annual Post Office Travel Money Family Report, for which it partnered with Tui.


Even after a 9.8% increase in costs, Sunny Beach beat Marmaris into second, with prices for the 10 items in the Turkish hotspot soaring by 17.6% over the past year to £116 owing to inflation.


Portugal’s Algarve region, meanwhile, was third (£124) even after a 18.4% year-on-year increase in prices – the biggest of all 16 destinations surveyed by the Post Office – with Paphos fourth (£144, +4%).