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Byway Travel introduces carbon labelling as more Brits consider flight-free trips

Operators
Ilaria Grasso Macola
31 October 2023

Byway Travel has introduced carbon labelling across its trips off the back of research suggesting more than four in 10 Brits are actively exploring flight-free holiday options.

Byway, carbon labelling, oct23 Credit: Byway

Byway started labelling its itineraries in late October

The slow travel specialist said the new feature would empower travellers to weigh up carbon costs as readily as they do monetary ones when it comes to making holiday choices.

 

Research by OnePoll for Byway reveals 42% of Brits are looking at alternatives to flying to reduce their carbon footprints, with this figure rising to 61% for Gen Z travellers and 65% for Londoners.

“Our at-a-glance flight-comparison feature shows the scale of the carbon savings made by choosing flight-free for specific trips," said Byway founder and chief executive, Cat Jones.