Displayed on each individual tour page, the carbon labels will show customers the carbon footprint of each tour – calculating the total amount of CO2 emitted per traveller per day. 

Emissions will be calculated taking into account all components of the trip such as transportation, accommodation and activities. This is in addition to a 15% contingency, which accounts for all unexpected carbon production. 

“With carbon labelling, we can increase customers’ understanding of their footprint while advocating for this level of measurement and transparency to become an industry standard,” said Intrepid Travel general manager of purpose Sara King.

The initiative comes on the heels of new research published by Intrepid Travel, which shows that 66% of Brits don’t know what their carbon footprint is while 70% said they wanted to change their buying decision to minimise their carbon footprint. 

According to the experience provider, carbon labelling – which will look like a nutrition label – will educate travellers, helping them make better decisions. “We cannot shy away from our impact, and we cannot effectively reduce what we do not measure,” King added. 

Intrepid has recently made the headlines as in June it became the only tour operator to be named in Time’s third annual “most influential companies” list alongside market leaders such as Apple, Disney and Patagonia.