Skip to main content

Disney to invest $60bn to ‘turbocharge’ parks business growth

Management
Ilaria Grasso Macola
21 September 2023

Disney is set to invest $60 billion (£48.8 billion) over the next 10 years to “turbocharge” its growth in the parks, experiences and product segment.

Sleeping Beauty Castle at Disneyland Paris

Senior management has recently announced the investment will go towards developing attractions for characters and franchises that haven’t been used extensively at the company’s 12 parks. 

 

“We have a wealth of untapped stories to bring to life across our business,” said parks, experiences and products chairman Josh D’Amaro. “Frozen could have a presence at the Disneyland Resort [while] Wakanda has yet to be brought to life.

“The world of Coco is just waiting to be explored; there’s a lot of storytelling opportunities.”