The company’s trade team will deliver the envelopes in-person  to agents who have "gone above and beyond" for the brand.

Agents can choose an envelope with one of more than a hundred prizes, ranging from money to spend on a team lunch, to Celebrity Rewards points and branded goods.

Trade partners can also choose to exchange their prize for a mystery envelope, which could see them win a place for themselves and a colleague on Celebrity’s Seminar at Sea onboard Apex.

Meanwhile, as part of the company’s Celebrity Moments campaign, "Wildcard Winners" will join the 100 top-performing agents this Wave period, to win £500 in Celebrity Rewards.

This year’s campaign gives agents the opportunity to earn up to £1,500 in total via Celebrity Rewards with additional cash prizes for those making multiple bookings before 1 March 2023. 

Claire Stirrup, director of sales for Celebrity Cruises UK and Ireland said: "We’ve shaped this year’s Wave campaign around feedback from our Travel Agent Panels.

"That’s why this year, we’re giving even more opportunities to earn cash prizes, and experience important in-person training opportunities."

Elsewhere, Celebrity Cruises training manager, Leon Hand, released a new Conversations with Celebrity podcast on Wednesday (11 January), speaking to Dondra Ritzenthaler, senior vice president of sales, The Americas.

He will also be on the road delivering face-to-face new starter training as well as sessions on new 2024/2025 sailings.