Cruises booked and confirmed by agents between December 15 and February 29 2016 will be given the second person on a booking holidaying for half price, and a classic drinks package all included at no extra.

As part of the campaign, the line said it would be offering “an extensive trade and consumer marketing campaign” which it said would carry a new look for the brand.

Celebrity has renamed its “Modern Luxury” positioning to become “Modern Luxury Lives Here”.

The new updated creative will roll-out in the both the UK and USA over the Christmas period.

The UK trade marketing activity around the turn-of-year period begins on December 15, and will be the first place that the new strap-line appears around the world.
 
During the offer period agents will be able to see how many points they have earned for each booking and what reward value that translates to - ranging from 500 points or £5 for an interior accommodation booking to 2,000 points or £20 for a deluxe Suite Class booking.

Agents will also be able to gain all of the points at the time of booking, and exchange rewards points for cash faster than previously.
 
Sarah Harraghy, commercial sales director, Celebrity Cruises UK and Ireland said: “There is a hat trick of excitement for our turn-of-year period; new creative, a phenomenal offer and enhanced rewards for agents during the peak trading months of the year. We are really excited about our positioning ‘Modern Luxury Lives Here’”.
 
In addition to the new branding and trade marketing activity, Celebrity Cruises is producing a dedicated selling guide for agent partners to aid them in converting cruise sales amongst luxury travel fans. More than 2,000 independent agents will also receive designer stationery gifts including Moleskine notepads.

The team will also visit more than 500 agents, while the line will additionally run a social media competition for the trade during the first two weeks of January.