Speaking at the operator’s first ever awards and conference in Birmingham, director of agency sales and marketing Si Morris-Green said Classic was now offering more destinations and products than ever before and was focused on strengthening its agent partnerships.
“We’ve got a full marketing team. We’ve done so much to make sure we can inspire and we’re recognising every single different business across the UK – we’ve got our institution account managers, we’ve got our consortia account managers, and our Classic Package Holidays national account managers.”
The team also welcomed a new face to the board, Briony Boulter, as the operator’s new south west and south Wales regional sales manager.
Meanwhile Morris-Green said he was looking forward to hosting more agents on fams in 2022, with the first trip heading off to Sorrento next month in celebration of the operator’s brochure launch.
