From January 2023, agents earning incentives for making bookings with the brand will be able to spend their rewards via the Classic Black Card. 

Director of agency sales and marketing, Si Morris-Green, said the initiative will be "the most flexible agent incentive out there".

"Our reloadable card will allow agents to spend whatever amount of money they have earned from their Classic Collection bookings, and once the balance is spent, the card can be topped up and reused when more Classic Collection bookings are made," said Morris-Green.

Morris-Green continued: "And just like a debit card you’re not restricted to using it with specific high street brands. With rewards of up to £450 for our higher value bookings, our agent partners might even like to consider using their cards for paying their fuel bills this winter."

From January, agents will be invited to request their Classic Black Card when they make their first Classic Collection booking.

Once agents have their card number, claims – which can be made in the usual way via the operator’s website – will be processed quarterly and the cash reward loaded onto each agent’s individual card. 

The luxury operator has also unveiled a new agent toolkit, accessible via the travel agent login tab on the Classic Collection website.

The new portal includes the latest information on agent incentives, as well as links to blogs, video content, brochures, guides, offer posters, and marketing assets.

Agents will also have access to a new training portal with webinars, training videos, interviews with product experts, and a commonly asked questions section.

Morris-Green said: "Over the last twelve months as we’ve been working on our rebrand we have also been investing in training and marketing to support our trade partners in attracting and retaining customers for the lucrative high value bookings of Classic Collection Holidays’ luxury brand Classic Collection."