The operator said a new generation of younger, more affluent visitors were seeking clubbing breaks combining holistic and activity elements, and Michelin-star dining.
Ten of the 12 newly-introduced properties are five-star, with the full range spanning Majorca, Menorca and Ibiza. Classic is offering departures from 27 UK airports via a wide range of carriers.
Alex Gavalda, Classic director of internal sales, product and commercial, said the shift towards a more luxury-focused offering reflected the island’s ongoing "gentrification".
