Boulter joins A&K UK from Classic Collection, where she was regional sales manager for the South West and South Wales.
She also brings frontline experience from a spell with Jet2holidays as sales executive, during which time she oversaw the launch of the airline and operator’s Bristol base to the trade.
In her new role, Boulter will be responsible for promoting both A&K and its Cox & Kings brand to agents in the West Country, as well as developing new business relationships.
She joins A&K with the luxury specialist poised to extend its support and resources for agents with trade sales now running ahead of pre-pandemic levels.