Boulter joins A&K UK from Classic Collection, where she was regional sales manager for the South West and South Wales.

She also brings frontline experience from a spell with Jet2holidays as sales executive, during which time she oversaw the launch of the airline and operator’s Bristol base to the trade.

In her new role, Boulter will be responsible for promoting both A&K and its Cox & Kings brand to agents in the West Country, as well as developing new business relationships.

She joins A&K with the luxury specialist poised to extend its support and resources for agents with trade sales now running ahead of pre-pandemic levels.

“I have always admired A&K’s commitment to providing exceptional travel experiences and I am looking forward to working with the team to develop new business opportunities in the South West region," said Boulter.

James Coughlan, A&K UK director of sales and business development, added: “[Bryony’s] extensive experience in the travel industry and passion for providing exceptional customer service make her an ideal fit for A&K UK.

"We are confident she will help us to continue to grow our business and strengthen our commitment to the trade."