Speaking ahead of the launch, managing director UK and Nordics Nicolas Bresch said recent feedback from the company’s trade partners shows customers want to lock in the price of an all inclusive holiday ahead of time.
“We’re confident that this winter sales opening is going to be our biggest one yet," he added.
"With prices and currencies fluctuating, and increasing air fares, our promise to our customers guarantee that the price of their stay will not change after their booking."
The brands winter 23/24 sale opens on the 24-26 January with platinum members having exclusive access from Monday (23 January).
