The firm has seen revenue jump by 46% this summer compared to three years ago, as well as a 34% uptick in new customers.

Estelle Giraudeau, managing director, UK and Northern Europe at Club Med, said: "Following a successful first summer back with little or no travel restrictions, Club Med’s clientele increased by 34% as we continue to diversify our offering.

"The opening of our summer 2023 sales will mean our guests can secure the best prices during peak times at not only our new resorts, Tignes and Val d’Isere in France, but also at some of our most popular resorts amongst our British clientele such as Magna Marbella in Spain, Da Balaia in Portugal and Gregolimano in Greece.

"We’re looking forward to another busy summer and urge people to make the most of the sale."

The brand’s sale will run between 12 and 14 July and offers customers 20% off premium rooms and 15% off superior rooms across 21 worldwide resorts.