The brand’s internal design team has worked with Paris-based creative studio, Bleu, to create a new brand identity which will see a focus on simplicity, with a "less is more" approach.
The rebrand will draw inspiration from the company’s luxury offering, featuring a reinterpreted logo; a new colour palette; new typography; and a revised iconography.
The new approach has been introduced in recent resort openings and will be added throughout more spaces, with roll-out scheduled to begin at the end of 2023.
