Consumers’ pursuit of value, concerns about climate change and desire for more sustainable product options are poised to have an increasingly significant impact on travel spending, according to the latest WTM Global Travel Report.
The latest WTM Global Travel Report reveals 2024 to be a record year for the industry
The report, detailed at WTM London on Tuesday (5 November), charted an increase in “value hunting” for global travel, highlighting data from Tourism Economics which shows more than 80% of tourism experts agree the cost of travel will become an increasingly challenging issue for the industry.
Presenting the report, Dave Goodger, Tourism Economics’ managing director EMEA, said: “People want to get that value for money even if they are prioritising travel.”
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