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Could agents help a small island forge a better relationship with cruise?

Destinations
Robyn Quick
27 April 2023

With Guernsey gearing up for its busiest cruise season ever, TTG explores how agents can help their clients make the most of a brief stop on the island – while doing their bit to support the local communities they visit.

Could agents help a small island forge a better relationship with cruise?

St Peter Port is Guernsey's capital and biggest town

Cruising has a lot to offer, from the vast array of services and luxuries onboard modern ships, to the chance a cruise holiday offers to experience multiple destinations in a single trip.

But the industry has come under scrutiny for its whistlestop calls, which can cause acute surges in visitors who only scratch the surface of what a destination has to offer – and sometimes do so without giving back to local businesses and residents.

Enter Guernsey – the Channel island is gearing up for its busiest cruise season to date, with more than 70 ships scheduled to call in capital St Peter Port between April and October.