The historic Belleair Holidays brand, which specialised in holidays to Malta, is set to be revived by JTA Travel Group.
Dave Green will head up the newly-revived brand
JTA parent Alfendo Holidays has acquired the brand after the business ceased operating last October.
Senior JTA Travel Group executive Dave Green will head up Belleair as managing director, having previously served a Belleair managing director between 2014 and 2017.
JTA said the brand acquisition was complete, adding a new, agent-only Belleair trade portal would open for bookings in mid-May.
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