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Crystal Cruises rebrands and revamps ships following A&K acquisition

Cruise
Will Payne
2 February 2023

Crystal Cruises has relaunched under a new name and brand proposition, Crystal – Exceptional at Sea, after it was acquired by the A&K Travel Group last year. 

Crystal Cruises rebrands and revamps ships following A&K acquisition

As part of the brand overhaul, the line has refurbished Crystal Serenity and Crystal Symphony with updated suites, enhanced onboard wellness offerings and new dining and entertainment options.

 
Each ships’ spa and gym have been revamped, with its courts now able to host both paddle tennis and pickleball.

A refreshed approach to entertainment and events programming has also been developed, with more information to follow.

In 2023 and 2024, the vessels will sail throughout the Mediterranean; Northern Europe; Canada and New England; Alaska; the Caribbean; through the Panama Canal; the Middle East; Asia, Australia; and New Zealand.