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Cunard sales chief lays bare capacity challenge ahead of Queen Anne's launch

High street
Harry Kemble
5 October 2023

Cunard’s UK sales chief has told TTG agents will be "more important than ever” as the line looks to fill the 44% extra capacity set to be created by the arrival of Queen Anne next year. 

Cunard's Queen Anne launches in May 2024

The 3,000-passenger ship is now scheduled to dock alongside Mayflower Terminal at 15:00 on 30 April

Angus Struthers, vice-president, global marketing and EMEA sales, insisted “every distribution channel” available to Cunard had to grow before the line could achieve this goal. 

Queen Anne is currently being built at Fincantieri’s Marghera shipyard in Italy and is slated to launch in May 2024. “We’re looking to get agents on the ship during that first month after Queen Anne launches so they can experience it," he said.


“It’s our job to make sure that they’re equipped and understand where the ships are sailing. There are more Cunard sailings to choose from because of the extra capacity.”