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CV Villas sees demand for premium breaks soar through trade

Operators
James Chapple
18 November 2024

CV Villas is seeing soaring demand for premium breaks through the trade after upping the amount of agent training it is doing and by placing a concerted focus on its Above range.

CV Villas said Greece (pictured: Syros) continues to be a firm favourite (Credit: iStock / photoman)

Bookings for the villa specialist’s Above range has more than doubled compared with 2023 (+133%) while average order values for 2025 trade bookings are up by 9% compared with 2023.


Trade bookings for 2025 are currently running 38% ahead, driven by increased demand for Greece (+29%), Portugal (+40%) and Italy (+39%).


During the first half of Q4, CV Villas saw a 27% year-on-year increase in sales during October, which it puts down to more than doubling the amount of agent training it has done this year – leading to "a number of new agent partnerships".