Starting next month, McCall will become a Hays Travel brand ambassador, featuring in the independent’s new TV advert, in the promotional materials displayed across its 500 retail branches, and on its website and social media channels.
McCall, who hosted the 2023 and 2024 Travel Industry Awards by TTG, said: "I had the great pleasure of meeting Dame Irene at an event, where I sat next to her without knowing who she was or what she did."
She continued: "I’m not sure anyone has made such a massive first impression on me as she did. So, when she contacted me about working with Hays, it was obviously a no-brainer.
"I had a feeling her brilliance would trickle down through her business. And I can tell you, it totally does. I love everyone that works there. Their passion, their commitment, and their fun – it’s win win win."
McCall recently popped along to Hays Travel’s Bromley branch for a photoshoot and to meet the team. Dame Irene said McCall would resonate with existing Hays customers while engaging a new audience.
"Davina is a positive and inspirational role model who embodies our own values," said Dame Irene. "She is the perfect person to represent us at this point in our history as we celebrate 45 years of caring for our customers.”
Presenter, fitness advocate, author and mother McCall’s 30-year TV and media career has seen her present breakthrough shows such as Big Brother, as well as more recent hits such as The Masked Singer and My Mum, Your Dad.
She is also known for her efforts to raise awareness of menopause through several high profile TV shows and her 2022 Sunday Times Bestseller Menopausing, and took time to speak to TTG at the Travel Industry Awards about her advocacy work.
