The new Havana office becomes Discova’s fourth in the Americas, complementing its existing operations in Mexico, Costa Rica and the Dominican Republic.

Cuba is Discova’s first new destination of the year, "with two more in planning around the world by end of 2025".
Discova has already made available an e-brochure detailing the products and services it is already able to offer in Cuba.

Andrew Turner, Discova director of sales, said the expansion to Cuba underlined the DMC’s ambitions "to grow significantly over the next few years".

"This is an exciting destination to kick-off our post-pandemic expansion," said Turner. "We have listened to our partners and know Cuba’s reputation and demand will help them grow. We’re confident we have the experience to transfer our global values and standards to create experience-rich holidays in this unique destination.”

Simon Lindsay, Discova regional director for the Americas, said after living and working in Cuba for three years, he was well aware of what sets Cuba apart from other destinations in the region.

"Our offerings will be very different to those of the current operators, as they only have access to what is available on the publicly-owned market," he said.

"We will be able to supply both public and private-owned products, simultaneously providing unique villas and properties that aren’t available to the mass market, as well as private touring and transportation options.”