The reintroduction will be spearheaded by a dedicated campaign building on momentum established since the turn of the year.
An 84-page Little Book of Incredible Journeys brochure, which is available for download and has been sent to more than 250 agencies this week, marked the relaunch.
The brochure showcases the new Incredible Journeys look and feel and contains more than 30 tours.
Agents booking with Incredible Journeys until 14 May who email their booking reference to win@goldmedal.co.uk will be entered into a prize draw to win a holiday to Costa Rica with G Adventures, or to Vietnam with Intrepid.
They can also win weekly prizes by following the new dedicated Incredible Journeys Agents Facebook and Instagram pages.
During the first two months of 2023 Incredible Journeys saw a 425% increase in bookings compared to the same period last year, as well as a 55% increase in average booking values.
The most popular region for bookings was Asia, followed by Africa and South America, with the highest volume of the bookings made for travel in July and October 2023.
Dnata Travel Group B2B managing director, Simon Applebaum, said: "The relaunch of the Incredible Journeys brand is the next piece of the jigsaw as we strive towards our goal of offering agents a complete range of tailor-made product and expertise that cannot be bettered."
