Talk of an investigation into dynamic pricing following the Oasis ticket debacle rang out in the ears of the travel industry like the aftermath of one of the Gallagher brothers’ gigs.
Dynamic pricing has been with us in travel far longer than it has the music business, but when 10 million people apply for concert tickets only to see prices leap before their eyes, you can rest assured they will look out for what they regard as similarly unfair practices when it comes to booking flights and holidays – and may not be so keen just to roll with it.
