The route is currently operated twice-daily, but Eastern will add third rotations on Mondays, Thursdays and Fridays.

It means Eastern will now operate 17 flights a week linking the capital with the popular surfing destination on the north Cornwall coast.

Eastern said the rising cost of overseas holidays meant demand remained strong for UK breaks this summer.

The carrier added the new frequencies, which depart Gatwick at 1.55pm on Mondays, Thursday and Fridays would offer more choice for people looking to travel for leisure, business or to see family and friends.

Roger Hage, Eastern Airways general manager, said: “As we hit the peak summer school period, increasing connectivity for those using this already popular service is key for Eastern Airways.

"The introduction of the mid-day service now provides a greater range of options for individuals, couples and families that are relying on this time efficient service."

Eastern operates the route using ATR72-600 aircraft, with a flight time of 75 minutes. Fares lead in from £44.99pp and include 10kg cabin baggage and 15% hold luggage.