In a trading statement, the operator said it had also increased its range of properties offered to its city break portfolio.
It said deals had been struck “without the need for financial commitments or inventory risk”. The new “flagship” beach properties had previously been under exclusive contract with competitors, it said.
New hotels in the operator’s cities programme included those from Hilton, Accor, Radisson and Intercontinental Hotel Group.
“Four- and five-star hotels now account for around 70% of all holidays sold, generating a significant margin premium,” the operator added.
