The Oxford SDG Impact Lab will begin work in January to “identify challenges and opportunities for sustainable tourism”.

Up to 20 graduate students will be mentored in producing reports aimed at improving social and environmental development in destinations where easyJet holidays operates.
 
The programme will include a four-week research trip to destinations across Europe next summer. It will culminate in September 2022, when the students will deliver recommendations. EasyJet holidays will then decide which projects it will champion.
 
Matt Callaghan, easyJet holidays director of customer and operations, said: “We only launched easyJet holidays in 2019 but we were always clear that when it comes to sustainability, we want to lead the industry and we want to integrate sustainability into every aspect of our business because, now more than ever, purpose beyond profit is essential.”
 
Professor Alexander Betts, co-founder of the SDG Impact Lab, added: “We are delighted to be able to partner with easyJet holidays to launch the new SDG Impact Lab. It will offer our brilliant graduate students a unique opportunity to acquire practical skills and apply their talents to advance the UN sustainable development goals.”