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EasyJet holidays to upgrade growth plans as demand increases

Operators
Will Payne
25 January 2023

EasyJet holidays will upgrade its ambitious growth plans this year after recent financial results showed the operator is more than 60% sold for this summer – more than double its previous year-on-year target.

EasyJet Aircraft December 2022.jpg

EasyJet will offer 16 new routes from its new Birmingham base, including Enfidha, Sharm el Sheikh, Rhodes and Kos.

Unconstrained by the pandemic and weighing up current levels of demand, easyJet holidays now expects to see growth of around 50% this financial year compared with the same period in 2021.

EasyJet holidays – which delivered £13 million profit in the three months to 31 December 2022, as well as several record revenue booking days in January – also saw a 161% increase year-on-year in customers.

The brand predicts customer growth to continue throughout the quarter, and plans to continue ramping up investment in marketing and advertising as part of its turn-of-year sale campaign.