The venture with the Zurich-based company will operate via a dedicated site called activities.easyJet.com and through the EasyJet app, which the airline says now has more than 20 million downloads. Ticketing will be paperless, using a QR code on a mobile phone.

GetYourGuide has a best price guarantee and its range includes airport transfers plus excursions including lunch cruises, Segway tours, wine tasting and wildlife viewing plus fast track entry to attractions like Barcelona’s Sagrada Familia.

Andrew Middleton, the airline’s head of ancillary revenue, said: “We are excited to bring together easyJet’s low fares and award-winning digital platforms with ‘GetYourGuide’s comprehensive range of activities to help our customers get the most out of exploring Europe.”

Tao Tao, GetYourGuide’s chief operating officer, added: “Travel tours and activities are one of the main reasons people book flights, which is why it makes so much sense for GetYourGuide and easyJet to become travel partners.

“By joining forces, we now provide easyJet travellers with an easy way to book amazing experiences both before they go or when they are in destination. GetYourGuide looks forward to innovate with easyJet to provide their customers’ with the best travel experiences.”